LA SIRENE'S DATA PROTECTION POLICY
LA SIRENE attaches great importance to the protection of your privacy and your personal data (‘Data’).
This LA SIRENE Data Protection Policy explains how LA SIRENE collects and processes your Data when you use our website (‘Site’), when you benefit from LA SIRENE services via our shop, or when you otherwise interact with LA SIRENE, in accordance with the regulations on the protection of personal data, such as the UK General Data Protection Regulation (‘GDPR’).
1. WHO IS RESPONSIBLE FOR PROCESSING YOUR DATA?
Data processing is carried out by or on behalf of Ready to Care London Limited, trading as LA SIRENE, whose registered office is located at 5 Barlow Place, London, England, W1J 6DG (‘LA SIRENE’ or ‘we’).
LA SIRENE may further share information within its corporate group, including CHANEL, in accordance with the safeguards foreseen in this policy (see Section 4).
If you wish to contact LA SIRENE, please see Section 8. “How to contact LA SIRENE for questions relating to the protection of your data.”
2. WHAT DATA DO WE COLLECT AND HOW?
The categories of Data that we collect about you depend on your activity and your interaction with LA SIRENE. The following Data may be collected by LA SIRENE:
Categories of Data | Data Collected |
Identification Data | Title, surname, first name, middle name, maiden name, nickname, suffix, date of birth, corporate group, employee ID, LA SIRENE account ID, type of identification document (e.g., passport, national ID Card), document number, expiration date and date of birth, |
Contact Details | Address type, primary (yes/no), street, number, city, zip/postal code, state, territory, territory of residence, email address, primary email (yes/no), phone number, phone number type, primary phone number (yes/no), phone number, communication language. |
Connection Data | In line with the cookie choice provided (where applicable), when you use our Site for informative purposes only (e.g., you do not register on, purchase via or otherwise submit your Data through our Site), your internet browser automatically collects and transfers to us certain basic information relating to your use of the Site. This connection data may include the type and version of your browser, your operating system and interface, the device used, your language preferences, the website from which you visit us (referring URL), the web page(s) you visit on our Site, the date and time of your visit and part of your Internet Protocol (IP) address. |
Purchase Data (information collected when you purchase a LA SIRENE service) | If you purchase a LA SIRENE service, we will collect data related to the order, such as the date of the transaction, the client identifier, the transaction identifier, the service identifier, the quantity, the price, the discount, the taxes, and keep your purchase history. |
Marketing Data (information collected when you subscribe to LA SIRENE marketing communications) | If you subscribe to our newsletter or other marketing communications in order to receive information about LA SIRENE services and other events, we will collect marketing data through the subscription form, such as consent to receive communications, contact preferences. |
| Interests Data | Languages spoken, preferred LA SIRENE services, interests, information saved to your LA SIRENE account and engagement with marketing campaigns. If you have a LA SIRENE account and you sign-in as part of interacting with our Site or instore services, we will use the data collected during your instore or Site experience to: (i) send you service recommendations, advertising and relevant promotions, in accordance with your preferences (see the Marketing-Related Purposes below); (ii) to understand your preferences (see the Preference-Related purposes below); and (iii) to improve our tools, technologies and services. Some of our experiences may enable individuals to participate in a “non-identifiable manner”, without providing their name and contact details, or without registering for or signing into a LA SIRENE account. During this temporary period, we will use a “session ID” to retrieve your experience information if you want to access it and link it to your account. A session ID is a random collection of letters and numbers and will not relate to your personal information. If you participate in one of our experiences, instore or via our Site, we may retain certain personal data (including, for example, your contact information and results of your experience etc.) about you temporarily, for no longer than 48 hours. This is so that you can access the results of the experience after completing it, and save them to your LA SIRENE account, should you wish to do so. Once the temporary period has expired, we will delete your personal information, (e.g. your contact information and email addresses) and you will not be able to link the results of your experience to you. If you participate in one of our Site or instore experiences (including in this “non-identifiable” way), LA SIRENE will keep certain results (e.g. service preferences) from your participation in the instore or digital experience to be used by LA SIRENE for service enhancement purposes. This information will not identify you. |
Request Data (information collected when you interact with us in another way) | Type of relationship with LA SIRENE (e.g., customer, employee or other), last name, first name, type of request (e.g., personal information rectification or deletion request), further request details necessary to process your request (e.g. identification details), and the content of your request provided to us. |
Social Media Data (information processed by external social media providers) | The mere use of our Site does not generally involve data processing activities (including data transfers) in relation to third party media platforms and /or social networks (such as Facebook and Instagram, “External Platforms”). However, if you accept the targeting cookie provided (if and when applicable) or, for example, if you log in to your LA SIRENE accounts on such External Platforms via the Site, the External Platforms may (subject to their own legal basis) collect and otherwise process personal data about you in order to provide you with personalised advertising. For more information about the scope and purposes of the data processed by the External Platform provider, including your rights and setting options to protect your privacy, please see the privacy notice of the respective External Platform provider. |
Important notice: When we collect personal data through forms, we indicate mandatory fields with asterisks. If you do not provide the data marked with an asterisk, LA SIRENE will not be able to process your Data in accordance with this data protection policy and this may prevent you from accessing our services. When submitting Data, please ensure that it is accurate and do not transmit sensitive data such as health information, political opinions, religious or philosophical beliefs, information about your gender or sexual orientation, racial or ethnic origin, or any content that is not expressly requested through a questionnaire or any other collection method, unless this is required in exceptional cases (for example, to report allergies).
Our services are not specifically aimed at minors (i.e. people under the age of 18). Nevertheless, if we should inadvertently collect such information, the minor’s legal representative may at any time exercise the minor’s rights in his/her name and on his/ her behalf.
3. WHY DO WE COLLECT AND PROCESS YOUR DATA AND HOW DO WE JUSTIFY THE PROCESSING OF YOUR DATA?
Each processing of your Data is lawfully based either on your consent, the need to perform a contract with you, a legal obligation and/or our overriding legitimate interest depending on the purpose of the processing. We may process, electronically or manually, your Data for the following purposes.
| Processing Purposes | Categories of Data Potentially Concerned | Legal Basis |
|---|---|---|
| Site-related Purposes To enable you to browse our Site and use your personal online account. |
|
|
| Request-related Purposes To enable you to obtain information about our services, in-store or in the ‘Contact Us’ section of our Site, for example. |
|
|
| Purchase-related Purposes To enable us to manage your orders, payments and deliveries. |
|
|
| Service-related Purposes To enable you to benefit from our warranties and after-sales, access LA SIRENE services in our LA SIRENE Points of service or on our Site. |
|
|
| Regulatory-related Purposes To comply with our legal obligations, including, but not limited to, anti-money laundering, sanctions screening, credit card fraud, anti-counterfeit, security obligations and processing your data subject rights requests. |
|
|
| Service Improvement-related Purposes To gather your opinions on our LA SIRENE services, via surveys and questionnaires, in order to improve our services. |
|
|
| Research-related Purposes To establish statistics, financial and commercial studies and carry out analysis to provide you with personalised services. |
|
|
| Marketing-related Purposes To keep you informed of our services and other events by sending you LA SIRENE communications (by e-mail, post or telephone). |
|
|
| Preference-related Purposes To improve our understanding of your interests and preferences so that we can provide you with customised offers and services based your preferences that would correspond better to your needs and wishes. |
|
|
4. TO WHOM MAY WE DISCLOSE YOUR DATA?
Within LA SIRENE: To the extent permitted by law and considering the protection of your rights and freedom in respect of the processing of your Data, and the consent you have given (if any), your Data will only be accessible by a limited and defined number of recipients according to their functions within LA SIRENE.
Within Our Corporate Group, including CHANEL: There may, in some cases, be a limited and defined number of recipients within our corporate group, including CHANEL, who have access to your data. Such Data access will strictly take place on a “need to know” basis for the recipients to fulfil the Processing Purposes in their capacity as data controllers (except for CCTV Purposes which are handled locally).
We may transfer your Data to another legal entity, including within our corporate group for the purposes of a possible joint venture, company reorganisation, change of legal form or any other similar event and/or to provide you with the best possible service.
If you are an existing or prospective client of the companies within our corporate group or otherwise interact with the companies within our corporate group via the Digital Services (except by way of a job application), only the employees within the corporate group that are working within the teams that need to have your information (for example, Customer Relationship Management, Commercial Management, Legal, Compliance, IT, Client Customer Care and Digital Team) will access your Data.
Data transfers within our corporate group will ultimately be covered by our corporate group’s Intragroup Data Transfer Agreement. Any Data transfers outside your jurisdiction that do not provide an adequate level of data protection will be secured through appropriate contractual guarantees which will also be in compliance with applicable laws and regulations, such as EU Standard Contractual Clauses.
Service Providers: Your Data will generally not be disclosed to recipients outside LA SIRENE. In certain cases, however, LA SIRENE uses external service providers acting on behalf of LA SIRENE on the basis of contracts that will include strict obligations in terms of data protection. We will provide your Data to service providers or suppliers as part of our normal business operations, for example to carry out certain IT-related tasks, run our business, serve you or protect the security and integrity of our business. These include the IT maintenance, security and support service provider, hosting provider, payment provider, logistics provider, marketing and advertising partners, data analysis companies, event providers, digital service tool providers, mailing or emailing services.
Other Third Parties: We may, in limited cases, transfer your Data to government agencies and regulators (e.g. tax authorities), courts and government authorities, all in accordance with applicable law, and to external advisors (e.g. lawyers, accountants, auditors, etc.), all acting as data controllers. In this context, LA SIRENE may also transfer your Data to third parties when it receives a request from an authority authorised by law to do so, in accordance with applicable laws and regulations.
Other Digital Partners: There may be digital partners which may process your Data for their own purposes, to the extent permitted by this policy. The processing by these entities is governed by their own privacy policies.
For instance, if you log in to your LA SIRENE accounts on External Platforms via the Site, the External Platforms may (subject to their own legal basis) collect and otherwise process your social media data. The processing by these entities is governed by their own privacy policies.
5. HOW LONG DO WE KEEP YOUR DATA?
To ensure the highest standards of services, we may keep your Data for as long as it is necessary for the provision of LA SIRENE services.
Your Data will be kept until your last use or purchase of our services, and in principle for 6 years thereafter, unless the local laws in force require us to keep it for longer or for a shorter period, or if we have a legitimate and legal interest in doing so.
Cookies managed by LA SIRENE are kept for up to 24 hours.
LA SIRENE respects the retention periods imposed by the laws and regulations in force. If your data is no longer required to provide a service or if you no longer wish to be added to our newsletter or events mailing list, your data will be deleted or archived anonymously.
6. WHAT COOKIES DO WE USE AND HOW CAN YOU OBJECT TO THEIR USE?
Cookies are pieces of information that a website or other platform can transfer to your browser, which are then stored on your computer system.
When you use the Site, we, or third parties working with LA SIRENE, send one or more cookies – small text files containing a string of alphanumeric characters – to your device. We use both session cookies and persistent cookies. A session cookie disappears once you close your browser. With your consent, a persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our Site. Please note that if you choose not to accept certain cookies, you may not be able to use the full functionality of the services provided via the Site.
We also use third party cookies as part of the services provided via the Site. Cookies set by third parties other than LA SIRENE may be subject to the confidentiality policies of these other companies.
We use cookies and the information collected for the following purposes:
(i) Strictly necessary cookies (always active): These cookies are necessary for the website to function and cannot be deactivated in our systems. They are generally only set in response to actions taken by you that are equivalent to a request for services, such as setting your privacy preferences, logging in or filling in forms.
(ii) Performance cookies: These cookies enable us to count visits and sources of traffic so that we can measure and improve the performance of the Site. They help us to know which pages are the most and least popular and to see how visitors move around the Site. All the information these cookies collect is aggregated and therefore anonymous.
(iii) Functional Cookies: These Cookies enable certain website functionality and personalisation, such as recognising your preferences (language, font size, general settings) or your last action. They may be set by us or by service providers whose services we have added to our Site.
(iv) Targeting Cookies: These Cookies may be set by us or our advertising and social media partners. They may be used by us or those partners to build a profile of your interests and display more relevant advertisements on other websites. If you do not allow these Cookies, you will experience less LA SIRENE targeted advertising.
We may also collect your shortened IP address on a non-readable basis, which does not allow us to identify you directly. We will also automatically collect other information about your device, such as model, language and software version.
To object to the installation of cookies, this may provide you with additional information on the cookies used by LA SIRENE as well as specific consent settings if you do not wish LA SIRENE to use all or part of the aforementioned third party cookies.
Please be aware that restricting cookies may have an impact on your user experience and may prevent you from using certain parts of our Site or services.
7. WHAT ARE YOUR RIGHTS?
You may have the following rights, to the extent and as provided by applicable law, which you may exercise through the contact details provided in Section 8 below:
- A Right of Access and Information: You have the right to be informed in a concise, transparent, intelligible and easily accessible form of the Data we hold and how your Data is processed. You also have the right to obtain (i) confirmation as to whether your Data is being processed and, if so, (ii) access to and a copy of your Data.
- A Right of Rectification: You have the right to obtain the rectification of your Data. You also have the right to have incomplete Data completed.
- A Right to Erasure: In certain cases, you have the right to have your Data erased. However, this is not an absolute right and LA SIRENE may have legal obligations or legitimate reasons to keep this Data.
- A Right to the Limitation of Processing: In certain cases, you have the right to obtain the limitation of the processing of your Data.
- A Right to Data Portability: You have the right to receive your Data that you have provided to LA SIRENE, in a structured, commonly used, and machine-readable format, and you have the right to transmit this Data to another controller without hindrance from LA SIRENE. This right only applies when the processing of your Data is based on your consent or on a contract and such processing is carried out by automated means.
- A Right to Object to Processing: You have the right to object to the processing of your Data when such processing is based on the legitimate interests of LA SIRENE. LA SIRENE may, however, invoke compelling legitimate grounds for continuing the processing. You also have the right to object at any time to the processing of your Data for marketing purposes. To unsubscribe from our marketing communications, you can also use the channels above or simply click on the ‘unsubscribe’ link at the bottom of each communication.
- A Right to Give Instructions as to what happens to your data after your death.
If you have consented to personal data processing activities, you may withdraw this consent at any time for future processing. Such withdrawal will not affect the lawfulness of the processing prior to the withdrawal of consent.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
8. HOW TO CONTACT LA SIRENE FOR QUESTIONS RELATING TO THE PROTECTION OF YOUR DATA
If you have any questions or comments about this Data Protection Policy or the way LA SIRENE collects and uses your Data, you may also contact us at [email protected]
To exercise your rights as mentioned in Section 7, please provide your surname, first name, e-mail address and any other information necessary to confirm your identity in order for us to process the request and submit your request by one of the following means:
- by e-mail: [email protected]
- by post: 5 Barlow Place, London, England, W1J 6DG
- by addressing it to our LA SIRENE Points of Sale
- by contacting our LA SIRENE Customer Care Service (via the ‘Contact Us’ section of our Site)
This Data Protection Policy was last updated on 27 November 2024. We may update this Data Protection Policy from time to time.
