What immediately springs to mind when someone thinks about cashmere? The fabric known as cashmere presents itself as soft and luxurious with an elegant appearance and includes products like Hermès scarves and Loro Piana cardigan. Cashmere stands as more than simply fabric. It’s a timeless trend and fashion statement of elegance and quite luxury.
However, as most of luxurious fabrics cashmere requires a high level of care that matches its sophistication. So, how to take care of this delicate and fragile fabric without compromising its beauty? At La Sirène, we believe that every cashmere garment deserves a true royal treatment.
ALL YOU NEED TO KNOW ABOUT CASHMERE
Cashmere exists beyond being wool. The production process carefully converts cashmere goat undercoats into the world’s most expensive yet gentle fibre. Luxury brands including Hermès and Brunello Cucinelli choose cashmere because of its lightweight warm properties and velvety texture. The delicate nature of cashmere exists because of its extremely soft quality. Why? The short and thin fibres of cashmere create a high risk of pilling and stretching or shrinking or damage through improper handling. The cashmere goats grow their undercoat fibres to survive Himalayan and Mongolian winters while producing these valuable strands. These fibres are so fine – often less than a quarter the diameter of human hair.
COMMON CASHMERE CHALLENGES
If you have ever owned cashmere, you know the challenges it brings. A small spill or a one day’s wear can result in stains, odours, or those annoying little pills that seem to appear out of nowhere. And the washing process? Tricky, to say the least. Cachmere is not something you can just throw to the washing machine.
- Stains: When using the wrong cleaning approach the stain penetrates deeper into the fabric until it becomes nearly impossible to remove. Excess water or tapping on the stain should be avoided since it will only drive it deeper into the fabric.
- Pilling: Those tiny, fuzzy balls that form on the surface of your favourite sweater? These balls develop due to friction between the fabric and your body yet they exist naturally although they lead to cashmere garments appearing aged and worn.
- Stretching: Cashmere maintains its comfortable fit because of its elastic properties but improper machine wash leads to shrinkage which destroys the garment’s dimensions.
At La Sirène, we have seen it all and we know how to bring your cashmere back to its original splendour.


TIPS FOR MAINTAINING CASHMERE AT HOME
This section provides guidance on home cashmere preservation and we will explain why professional cleaner services are essential.
- Store your cashmere by folding it instead of hanging because this method prevents stretching. Prepare your cashmere for storage using breathable bags which protect it from dust and pests.
- Air it out: Allow your cashmere garments to receive fresh air for several hours before you store them away. A few hours of fresh air exposure helps prevent fibres from absorbing unwanted smells.
- Don’t spot clean yourself: DIY spot cleaning or simply putting water or even just rubbing the stain can ruin your favourite cashmere piece. You can wash the garments for simple refresh using gentle cashmere and wool shampoo, but it comes to spot cleaning you should see a professional.
- Avoid over washing: Cashmere doesn’t need to be cleaned after every wear. How often then? Wash it after 3-5 wears unless it’s visibly soiled. Hand wash is preferable as machine wash can damage its delicate threads.
- Save your favourite cashmere from moth: Store your cashmere in a breathable cotton bag with a few natural cedar blocks or lavender sachets – these natural repellents help keep moths away, while the cotton allows your knitwear to breathe and prevents moisture buildup. You can also find nice cashmere fabric refreshener containing moth-repelling essential oils. You must always wash your cashmere before storing it because moths detect both food residue and human perspiration.
CARE BEYOND CLEANING
The process of cleaning fails to accomplish its intended goal in certain situations. Your cashmere garments require special attention when they start to develop pilling or thinning or fade. The La Sirène team provides expert garment restoration solutions which extend past basic cleaning protocols. Our team performs cashmere restoration through specialized de-pilling tools and luxurious garment care approaches to restore its original texture and appearance. You possess a cherished cashmere garment that has become misshapen. Our team possesses the ability to reshape and restore your garment to its original fit after you have worn it. Moth holes? At La Sirène we offer invisible mending services to make your favourite garments look like new.
WHY PROFESSIONAL CARE MATTERS
The temptation to wash cashmere at home often proves overwhelming. All you need to do is wash it. The gentlest cleaning solutions and hand washing methods sometimes end up causing more damage than beneficial effects. Your garment remains at risk of shrinking and fading and damage when you attempt to clean it without proper expertise. Professional cleaning provides the appropriate attention that cashmere garments require. The team at La Sirène combines traditional artisanal methods with state-of-the-art sustainable technology to provide cashmere cleaning and restoration services while safeguarding its original condition.
Our process includes:
- Manual stain removal with eco-responsible products: Our artisans use gentle, biodegradable products that remove stains and odours without damaging fibres.
- Hand Finishing: Ensuring every piece is treated individually, with careful attention to detail.
- Fabric Preservation: Techniques designed to maintain the softness and structure of your cashmere for years to come.
- Professional invisible mending: In our Atelier team of highly skilled specialist, we have an artisan who specialises in invisible mending.
THE LA SIRÈNE DIFFERENCE
What sets La Sirène apart? It’s our understanding that cashmere isn’t just clothing – it is an investment, a luxury, and often also a memory. Our method surpasses basic cleaning because we treat each item uniquely. Our team evaluates each item individually to determine its specific requirements and develop the most suitable cleaning methods.
A Loro Piana cashmere knitwear requires different treatment protocols than Brunello Cucinelli throw items and Hermès scarves. The cleaning procedure depends on the combination of colors, textures and designs present in the fabric. The team at our company possesses extensive experience and understands specific features of each premium fashion brand. Luxury garment care expertise involves delivering results while simultaneously creating trust relationships with clients who receive personalized bespoke services. Our team provides the same level of care for your cashmere as if it belonged to us when you allow us to work with it. Our team provides meticulous attention to every piece including Hermès scarves and Brunello Cucinelli cardigans because we uphold the highest standards of excellence.
THE FINAL WORD ON CASHMERE CARE
Cashmere is more than a fabric. It’s a reflection of your style, your choices, and of course it’s a statement. When you make it part of your wardrobe, it deserves to be treated with respect. Whether you are wearing it to a dinner in centre London, Mayfair or Knightsbridge or wrapping yourself in it during a quiet evening at home, cashmere has a way of making every moment feel special.
At La Sirène, we commit to ensure those moments last a lifetime.
