Why Garment Care Is the True Ally of Your Fashion Footprint

Wear, love, repair, care. What if the way we look after our clothes had a greater impact than the way we buy them? Today, fashion’s environmental footprint doesn’t end at the moment of purchase — it continues, and sometimes worsens, throughout the lifecycle of each garment. That’s where care comes in: a simple, tangible, and powerful way to consume less… yet better.

Care: a sustainable act that’s often underestimated

According to ADEME, up to 90% of a garment’s carbon footprint can come from its maintenance, depending on the fabric and on our habits – frequent washing, high temperatures, harsh detergents, tumble-drying…

Conversely, thoughtful and quality care can:

reduce energy and water consumption,
limit fabric wear,
extend the lifespan of each piece.

Every wash avoided, every cycle optimised, is a quiet victory for the planet.

Making clothes last means producing less

A well-cared-for garment can last two, five, even ten times longer.
This isn’t just an economic benefit – it’s a fundamental ecological gesture.

Extending the life of a garment by just nine months can reduce its environmental footprint
by 20 to 30% (source: WRAP UK).

That’s why, at La Sirène, we:

favour cold, gentle and precise cleaning cycles,
repair rather than replace,
and offer in-store guidance to help you care for your garments at home.

Textile care: a pillar of circular fashion

In a considered wardrobe, every piece holds value – not just a label or a price tag, but a story, a craftsmanship, an intention.
To care for one’s clothes is to respect what they represent.

At a time when luxury embraces circular models – resale, rental, upcycling – expert care becomes essential. It extends the garment’s lifespan and preserves its integrity.