Many people would simply reply “Chanel”. And they would be right, especially when it comes to its most sought-after designer piece (although it may compete with the bags). But how should you take care of a Chanel jacket? One thing is for certain: great beauty requires great responsibility from its owner.People who collect designer garments and first-time owners need their cherished garments to endure through multiple wears and beyond. When it comes to luxury garment care for your designer clothes, what are the dos and do nots? La Sirène will offer you a behind-the-scenes look at our luxury dry cleaner and share our craftsmanship and expertise to explain the designer dry cleaning and care process.
A BRIEF HISTORY AND FASCINATING FACTS
First and foremost, we need to appreciate the historical value of Chanel jackets. The iconic piece that Gabrielle “Coco” Chanel designed during the 1950s transformed the way women wore tailored clothing. The jacket gained instant recognition due to its soft, boxy design and intricate tweed luxury fabric, as well as its signature chain-weighted hem. What is fascinating? Each handcrafted couture jacket requires a minimum of 130 hours to finish. The vintage jackets contain hand-stitched silk linings together with exclusive buttons, each of which carries individual narratives from one collection to another. All these intricate elements deserve to be cared for to preserve their beauty and fashion heritage.
HOW OFTEN SHOULD YOU CLEAN IT?
The longevity of jackets suffers when you over-clean them, which makes expert dry cleaning techniques essential for the proper care they deserve. The best advice? Clean it only when truly necessary. You can entrust your couture jacket to your dry cleaner about twice a year for a refresh, unless it is stained. You should only perform light, everyday maintenance while consulting a specialist for true couture dry cleaning.
ESSENTIAL TIPS FOR CLEANING AND PRESERVATION
· Daily care rituals
First things first: brief air ventilation after each wear is a must. The wide padded hanger serves to keep your jacket structured while it rests. Your couture jacket requires sufficient space to rest, since overcrowding in the wardrobe causes damage to its condition. Let your jacket air dry before placing it in storage if you have applied perfume. The delicate luxury fabrics will maintain their vibrancy through regular dust and surface particle removal achieved by using a soft clothes brush.
· Proper storage methods
Couture jackets depend on proper storage for their longevity. A Chanel tweed jacket should never be folded, since this process weakens the structure and damages the finish. Store your jacket inside a breathable cotton garment bag to shield it from dust and moths. Plastic bags should be avoided because they trap moisture, which can result in mildew development. Acid-free tissue inserted into sleeves serves as a protective measure for long-term storage of your jacket.
Protection should always be placed in a spot that avoids sunlight exposure. The rich tweeds and silks in your jacket will fade away due to sunlight exposure, even when you do not expect it.
· The truth about stain treatment: why less is more
Have you ever considered cleaning a stain at home? Hold that thought. The range of fabrics used to craft Chanel jackets requires extreme caution when handling. Traditional dry cleaning methods or water spot cleaning can lead to colour shifting, fabric deformation, and permanent stain penetration. The correct approach is to blot the stain with a clean white cloth, without rubbing, before obtaining professional assistance immediately. We highly recommend entrusting your high-end piece for expert stain removal when it comes to dirt and stains.
· Professional care: The role of luxury and bespoke dry cleaning services
A Chanel jacket is undoubtedly a piece demanding exceptional dry cleaning above all else. Basic cleaning protocols risk exposing your favourite piece to harsh chemicals or machine damage. These special jackets require special care. The team at La Sirène possesses thorough knowledge about different fabrics, their linings, and embellishments. At La Sirène we combine traditional craftsmanship techniques with modern eco-friendly technology to provide the utmost care for your favourite clothes. After examining the care instructions on the label, we assess every piece individually, identify the type of stain, and find a bespoke treatment to maintain its splendour.
· Sustainable approach to luxury garment cleaning
La Sirène is the finest dry cleaning service, providing the best dry cleaning, alterations, and repairs. We use biodegradable cleaning products together with sustainable, cutting-edge technologies that minimise damage to both your favourite garment and the environment. Because we believe luxury is the way you care.
The distinguishing factor which sets La Sirène apart from others for care involves both expert technical skills and a passion and respect for luxurious garments.
The combination of expertise and deep textile preservation knowledge makes us stand out from others. Each client receives personalised attention and service.
Professional collectors, along with experts, value our white-glove service in London and we are beyond grateful for their trust.
PROFESSIONAL ADVICE FOR PROTECTING AND RESTORING VINTAGE JACKET COLLECTIONS
Vintage Chanel jackets require a special level of respect. Time will cause the most exquisite luxury, delicate materials to fade away. Expert restoration and high-quality services enter the picture at this point. We provide our clients with delicate luxury fabric disinfection, deodorisation and hand-finished repairs to restore colours and textures while keeping the original authenticity intact.
When storing vintage pieces, you should avoid using cedar chests together with strong-smelling moth repellents because these items can change the scent and break down sensitive fibres. Store your jacket in a clean, dry wardrobe instead of using lavender sachets.
CHERISHING YOUR FAVOURITE JACKET FOR YEARS TO COME
With proper care, your jacket will serve as your trusted fashion companion for many years. Remember: elegance and practicality can and should go hand in hand. The investment you make in expert care and delicate fabric maintenance protects your wardrobe while upholding its longevity.
